NC State Extension

Marketing

Direct Market

N.C. Farm Fresh List your operation in this NCDA&CS directory of pick-your-own farms, roadside stands and farmers markets.

Identifying Factors Affecting Consumer Purchases at Direct Market Operations
This research identifies consumers’ buying behavior that will help producers make more informed marketing, advertising and promotion decisions.

Fruit and Vegetable Marketing for Small-scale and Part-time Growers (Penn State University) Tailored to smaller operations, this publication will help growers identify their major markets, evaluate market demand and determine the marketing channels that best fit their business.

Wholesale

N.C. Farm to School Program (NCDA&CS) The program works with N.C. growers to supply school cafeterias across the state with the freshest locally grown produce possible. Growers must meet certain criteria and apply for the opportunity to sell through this market.

N.C. Fresh Link Maintained by the N.C. Department of Agriculture & Consumer Services, this site includes a Grower/Shipper Directory and contact information for NCDA&CS marketing personnel.